Case Studies
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Dr. Alex Tatem
Performance Medicine & Personal Brand Website
Dr. Alex operates across several areas: clinical expertise, surgical training, educational content, speaking, media, consulting, and patient services. The challenge was to bring these different parts of his professional identity into one cohesive digital experience without making the website feel like a traditional medical practice website. The platform needed to establish credibility immediately while still feeling modern, ambitious, educational, and approachable.
Trackliy
All-in-One Project Management & Team Collaboration Platform
Modern teams often build their workflows across multiple platforms — tasks in one application, conversations in another, and meetings somewhere else. This creates context switching and fragments information across different tools. Trackliy needed a website capable of communicating its core value proposition almost instantly (Tasks + Chat + Calls — in one workspace) while explaining a relatively large feature set without becoming a long technical specification.
Be Tinted
Premium Automotive Protection Studio
Automotive protection is highly visual, but customers also need significant trust before handing over an expensive vehicle. A successful website needs to answer: What services are available? What quality of materials are used? Can I trust the installers? What will happen to my vehicle? What does the finished work look like? How do I get a quote? The challenge was to answer these questions while maintaining a high-end automotive aesthetic — and to reposition from a standard tint shop to a premium protection brand.
Indy City Barbell
Strength Training & Performance Gym Website
A gym website needs to sell something that visitors cannot fully experience through a screen: the atmosphere. Potential members want to understand the equipment, coaches, training culture, facilities, membership options, and community before deciding to visit. The challenge was to translate the physical energy of Indy City Barbell into a digital experience while keeping membership conversion straightforward — and to stand out against corporate gym chains in local search.
AK World
E-Commerce Growth & Paid Acquisition
Low conversion rates despite high ad spend across social channels. Traffic was arriving but dropping off at the cart page, creating a significant gap between acquisition spend and actual revenue. The existing campaigns were untargeted and the checkout experience introduced unnecessary friction.
Interview Buddy
AI Interview Platform — Media & PR Launch
Needed to build authority and trust for an AI product in a sceptical market. The product was great, but early adopters were hesitant about AI-driven interview feedback. Paid ads would not establish the credibility required — only earned media placements in trusted outlets would move the needle.
BuildStory TM
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